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Visa Rio 2016 Olympic Games: The Heart Commercial

Visa's latest ad goes straight into the heart of an olympian. "Like the heart of an Olympian, Visa is always performing. Our system never stops, and works whenever and wherever it’s needed. We are the beating heart of payments and proud sponsors of the Rio 2016 Olympic Games."

Saatchi & Saatchi London created the ad, which mixes shots of an athlete's training regime in the run up to the Olympic Games with images of a heart beating inside someone’s chest.

The ad features Ashely Bryant, a decathlete who won silver at the 2014 Glasgow Commonwealth Games, who plays an Olympic athlete preparing for the forthcoming games. International Olympic Committee rules forbade the use of an Olympic athlete in the ad.

Creative Credits:
Ad Agency: Saatchi & Saatchi, London
Editorial Company: Whitehouse Post
Editor: Russell Icke
Executive Producer: Lisa Kenrick
Producer: Antonia Porter

VIA «Visa Rio 2016 Olympic Games: The Heart Commercial»

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