The Mid Collective + Social Media Advertising

LOGAN Unveils Latest X-Men Viral Video for 20th Century Fox with "Fables of the Flush & Fabulous"

Bicoastal content creation studio LOGAN has continued its direct partnership with 20th Century Fox on the latest viral marketing video, “Fables of the Flush & Fabulous,” for Marvel’s upcoming blockbuster, X-Men: Apocalypse.

The viral video, which is the second LOGAN has created as part of the film’s publicity campaign, recalls the 1980s-90s syndicated TV series “Lifestyles of the Rich and Famous” as it shows Professor X’s Xavier School for Gifted Youngsters in a 60-second promotional clip.

Narrated by “Lifestyles of the Rich and Famous” host Robin Leach, the video offers an early glimpse into the academy for mutants run by Professor X, who is also known as Charles Xavier and portrayed by James McAvoy in the film.

“Fables of the Flush & Fabulous” is the latest facet to 20th Century Fox’s social media campaign for the superhero film, which opens on May 27 in the United States and also stars Jennifer Lawrence, Michael Fassbender and Oscar Isaac.

LOGAN also worked directly with the studio to create “In the Footsteps of… En Sabah Nur,” a viral video released last month that evokes the cult 1970s-80s syndicated television series “In Search of…” and is narrated by Star Trek’s George Takei.

X-Men: Apocalypse is LOGAN’s latest entertainment marketing campaign. Past projects include work for Spider-Man, Elder Scrolls: Skyrim, Infamous: Second Son and The Order: 1886. Recent work on brand campaigns include Cisco, G-SHOCK, Clinique and Apple, among others.



The Credits:
Client: 20th Century Fox
VP/Executive Creative Director, Digital Marketing: Jeff Kelly
VP/Digital Marketing: Betsy L. Burkett
VP/Digital Marketing & Strategy: Matt Motschenbacher

Creative Agency/Production Company: LOGAN
Founder/Executive Creative Director: Alexei Tylevich
Executive Producer: Matt Winkel
Producer: Anna Chang
Editor: James Connelly
Lead Designer: Ara Devejian
Animator: Shigeru Mizoi
Sound Designer: Keith Ruggiero
via: Trust Collective

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