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Carlsberg Research Laboratory: The Father Of Quality Lager

A year ago, and extraordinary discovery was made in the old cellars of Carlsberg in Copenhagen, Denmark - The original pure yeast of one of the very first beers brewed had survived for 133 years.

Following a year’s intense research, Carlsberg’s brewing experts have extracted the original yeast and managed to rebrew what is considered the father of most modern day lager beers - the world's first quality lager.

Using sophisticated ‘Jurassic Park’-style techniques, Carlsberg Research Laboratory has rebrewed the world’s very first quality lager. It is brewed with the original pure yeast which was developed at the Carlsberg Lab and which revolutionized the world’s beer brewing in 1883. The yeast has surprisingly survived 133 years in a beer bottle in the brewery’s old cellars, and leading brewing experts have now managed to rebrew what is considered the father of most modern day lager beers.

Creative Credits:
Client: Carlsberg Foundation

Film:
Agency: CP+B Copenhagen
Producer: Thomas Busch
Director: Jesper Ærø

PR:
CP+B Copenhagen
MO/PR
BeOn

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