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Brazilian dog food Special Dog has taken a different approach to marketing its product in a hilarious triptych series

Created by DM9DDB, the campaign He Knows Too Much is made up of three spots; Sofa, Widow and Bondage. Each of the ads sees the dog owner engaging in some nefarious activity but luckily for them, dogs can’t speak... still, it’s probably best to stay on their good side by feeding them tasty treats.

Creative Credits:
Ad Agency: DM9DDB
Client: Special Dog
Title: He knows too much
Chief Creative Officer: Aricio Fortes
Executive Creative Director: Paulo Coelho
Creative Directors: Gonzalo Ricca, Carlos Schleder, Adriano Alarcon
Art Diretor: Rafael Segri
Copywriter: Filipe Medici
Production Company: Bossa Nova
Director: Livia Gama
Sound: A9 Audio

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